- Genre:business & economics
- Sub-genre:Development / Economic Development
- Language:English
- Pages:115
- eBook ISBN:9781966168973
Book details
Overview
The promotion of place is going through a transformation. In today's hyper-connected global economy, traditional location advantages no longer guarantee success. To compete and thrive, dynamic communities must master the art of strategic differentiation.
The Power of Place offers a practical blueprint for transforming authentic community identity into long-term economic prosperity. Anchored by the innovative Place Promotion Process, this book demonstrates how civic leaders, urban planners, and business pioneers can identify what truly sets their communities apart, translate that into a clear narrative, and bring that story to market in a way that resonates.
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The promotion of place is going through a transformation. In today's hyper-connected global economy, traditional location advantages no longer guarantee success. To compete and thrive, dynamic communities must master the art of strategic differentiation.
The Power of Place offers a practical blueprint for transforming authentic community identity into long-term economic prosperity. Anchored by the innovative Place Promotion Process, this book demonstrates how civic leaders, urban planners, and business pioneers can identify what truly sets their communities apart, translate that into a clear narrative, and bring that story to market in a way that resonates.
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