About the author
Dave Mastovich is the CEO and Founder of MASSolutions, a strategic marketing consultancy known for driving growth through innovative marketing solutions and creative storytelling. He is the author of Get Where You Want to Go Through Marketing, Selling, and Storytelling and the host of The NO BULL$H!# Marketing Podcast. Dave leverages cognitive science and 80/20 analysis, combined with systematically gathered insights, to drive the creative art.