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Bookshop Genres The Greatest Personal Brand Story Ever Told: A 2,000-Year-Old Guide To Make Your Brand More Human by Lisa Apolinski
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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:120
  • eBook ISBN:9781957651699

The Greatest Personal Brand Story Ever Told

A 2,000-Year-Old Guide To Make Your Brand More Human

by Lisa Apolinski

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Overview
Uncover a 2,000-year-old branding roadmap, showcasing how Jesus forged lasting connections without modern technology. Discover how to humanize your brand by understanding the people behind it, drawing inspiration from Jesus's ability to unite diverse audiences. Reflect on the timeless principles that propelled Jesus's influence and consider their application to your personal brand or organization in today's dynamic digital landscape. The Greatest Personal Brand Story Ever Told challenges readers to view Jesus as a personal brand rather than a religious figure, offering insights for organizations seeking relatability.
Description
Uncover a 2,000-year-old branding roadmap, showcasing how Jesus forged lasting connections without modern technology. Discover how to humanize your brand by understanding the people behind it, drawing inspiration from Jesus's ability to unite diverse audiences. Reflect on the timeless principles that propelled Jesus's influence and consider their application to your personal brand or organization in today's dynamic digital landscape. The Greatest Personal Brand Story Ever Told challenges readers to view Jesus as a personal brand rather than a religious figure, offering insights for organizations seeking relatability.
About the author
Lisa Apolinski, CMC, is the CEO of 3 Dog Write. She teaches business owners how to use their content to attract more right-fit clients so that they experience a positive return on investment in marketing. She has written several books, including Persuade With A Digital Content Story, named one of the top content marketing books in the world, and was a coauthor on The Most Amazing Marketing Book Ever. She has been featured in Forbes and The New York Times for her digital storytelling expertise and dubbed "America's Digital Content Futurist."

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