Overview
Digital marketing has become a critical component of marketing strategies, but one that can often feel hard to implement and measure. Keeping up with emerging technologies, dealing with team turnover mid-campaigns, and hard-to-interpret KPIs are just some of the things that can lead to frustration and worry that your marketing dollars are being wasted. Having a digital marketing plan that is documented, objective, and fully defines your goals, roles, and resources is critical. Without one, you're relying on what is in people's heads, following some sort of checklist, or just doing things on a whim when there's extra time or interest.
The START planning process works through five phases to build a data-driven and outcomes-oriented plan for your business–one that spells out accountabilities for your teams and gets buy-in from your stakeholders. This practical guide will get you on the path to digital success and measurable returns on investments.