The biggest current threat you face is becoming a commodity in your prospect's eyes. What's making it worse? Decision teams keep getting bigger and they are ignoring your sales teams until the very end of their buying journey. This race won't stop on its own and we believe that most teams are unprepared and ill-equipped to sell the way today's buying teams expect. This book is designed to help you combat the three deadly Cs: commoditization, compressed selling time, and consensus decision-making, to win the brain, win the journey, and win the deal.

The biggest current threat you face is becoming a commodity in your prospect's eyes. What's making it worse? Decision teams keep getting bigger and they are ignoring your sales teams until the very end of their buying journey. This race won't stop on its own and we believe that most teams are unprepared and ill-equipped to sell the way today's buying teams expect. This book is designed to help you combat the three deadly Cs: commoditization, compressed selling time, and consensus decision-making, to win the brain, win the journey, and win the deal.

Revenue Path Group (RPG) CEO Bryan Gray has the unique ability to apply the big thinking necessary to help leaders steer their organizations through times of velocity and uncertainty. Having previously led two businesses to the Inc. 500 list of fastest-growing companies, Bryan is well positioned to understand today's highly competitive arena and help companies activate their prospects to make better and faster decisions.