- Genre:business & economics
- Sub-genre:Workplace Culture
- Language:English
- Pages:188
- eBook ISBN:9781966168522
Book details
Overview
TRANSFORMED CHARACTER TRANSFORMS CULTURE
Why do most attempts at culture change fail?
Too often, they are treated as "outside-in" HR or marketing initiatives—relying on creative slogans, top-down mandates, and compliance training.
Dave Sparkman offers a different, proven path.
Drawing on the historic transformation at UnitedHealth Group, Sparkman argues that sustainable change only happens from the inside-out. It requires individuals to personally invest in company values and change how they think and work every day.
Using the powerful SPARK framework and 18 practical Trail Markers, this book provides a field-tested roadmap to move beyond "Flavor-of-the-month" programs and build a culture owned by the business and lived by the heart.
Stop launching initiatives. Start leading a movement.
Read moreDescription
TRANSFORMED CHARACTER TRANSFORMS CULTURE
Why do most attempts at culture change fail?
Too often, they are treated as "outside-in" HR or marketing initiatives—relying on creative slogans, top-down mandates, and compliance training.
Dave Sparkman offers a different, proven path.
Drawing on the historic transformation at UnitedHealth Group, Sparkman argues that sustainable change only happens from the inside-out. It requires individuals to personally invest in company values and change how they think and work every day.
Using the powerful SPARK framework and 18 practical Trail Markers, this book provides a field-tested roadmap to move beyond "Flavor-of-the-month" programs and build a culture owned by the business and lived by the heart.
Stop launching initiatives. Start leading a movement.
Read more
