About the author
A former overweight bullied computer geek, Simon Lovell flipped his life around and now works as one of the hottest personal trainers and nutritional advisors around, stripping weight from anyone in his path. Simon’s original training techniques and weight loss ideas have made him a sought after expert in the media and he is regulary used in top women’s magazines such as Marie Claire, Women’s Fitness plus featured on the BBC, The Daily Telegraoh and Sky TV.
Simon reached a turning point in his life and decided to become a personal tainer, flew to cyrus to learn intensively and flew back to the UK to train his clients. Soon after returning, his clients loved training, but they needed a healthy nutrition plan. Since Simon had clients back to back every hour, he ate from a plastic lunch box filled with his secret combination of foods that increased his energy, kept his weight down and there was no calorie counting or silly meals. It just worked. Soon Simon passed the ‘diet’ onto his clients and they returned with amazing results.
Then the diet was picked up by Elle Magazine who called it ‘the best diet’ 5/5 stars. The media showball started and it was soon linked to celebrities including Cameron Diaz.