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Book details
  • Genre:FICTION
  • SubGenre:Mystery & Detective / General
  • Language:English
  • Pages:500
  • eBook ISBN:9781620952610

The Adman

by Don Potter

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Overview
MAD MEN meets THE FIRM. Advertising's golden age begins in the '60s with MAD MEN and ends in the '80s with THE ADMAN. Hot shot ad executive Ben Norris fights to achieve his dreams in a world of shifting values - where each battle he wins causes him to lose a little more control of his life. Ben thrives on recognition and does whatever it takes to please his clients, his boss, and even those working for him. Dedication pays off professionally but does little to support his home life in spite of his love for his young daughter, Katie. A fatal obsession with fashion designer Liz Atherton ruins his marriage and jeopardizes his business life also. Ben stumbles down a path of personal destruction and murder from which there seems to be no return.
Description
MAD MEN meets THE FIRM. Advertising's golden age begins in the '60s with MAD MEN and ends in the '80s with THE ADMAN. Hot shot ad executive Ben Norris fights to achieve his dreams in a world of shifting values - where each battle he wins causes him to lose a little more control of his life. Ben thrives on recognition and does whatever it takes to please his clients, his boss, and even those working for him. Dedication pays off professionally but does little to support his home life in spite of his love for his young daughter, Katie. A fatal obsession with fashion designer Liz Atherton ruins his marriage and jeopardizes his business life also. Ben stumbles down a path of personal destruction and murder from which there seems to be no return.
About the author
Don Potter is a 50-year advertising veteran. He ran a marketing consulting firm and held top-level positions with major advertising agencies. As an advertising executive, Potter was responsible for a number of award-winning campaigns. He has worked with companies such as General Foods, Clorox, H.J. Heinz, Lever Bros., Sunkist, Pepperidge Farm, and Toyota. In 1984, Potter founded what became one of LA's leading independent ad agencies. He served as president and CEO for 20 years. Potter has been recognized for his leadership in helping marketers utilize the DRTV model. He writes extensively about marketing and advertising issues, has been a frequent speaker at business conventions and seminars as well as an instructor at leading universities. Potter is the author of an acclaimed marketing book, The 50+ Boomer: Your Key to 76 Million Consumers. He has also written two novels using Madison Avenue as the backdrop: The Adman and Murder on Madison Avenue.
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