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Book details
  • Genre:FICTION
  • SubGenre:Mystery & Detective / General
  • Language:English
  • Pages:400
  • eBook ISBN:9781620950883

Murder On Madison Avenue

by Don Potter

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Overview
The ad game turns deadly as a killer prowls Madison Avenue. Detective JP Kelly, assigned to his first big case, struggles to solve riddles the murderer deliberately leaves behind. He soon realizes his efforts alone will not be enough to trap this clever serial killer. JP enlists the help of top advertising executive Ben Norris to decipher the meaning of the ad slogans found at each murder scene. They become convinced that these famous advertising lines hold the secret to cracking the case. The deeper Ben becomes involved the more he realizes the ultimate prize in this deadly cat and mouse game could involve his adult daughter, Katie, and ultimately him. Together, Ben and JP race to track down the killer before he strikes again.
Description
The ad game turns deadly as a killer prowls Madison Avenue. Detective JP Kelly, assigned to his first big case, struggles to solve riddles the murderer deliberately leaves behind. He soon realizes his efforts alone will not be enough to trap this clever serial killer. JP enlists the help of top advertising executive Ben Norris to decipher the meaning of the ad slogans found at each murder scene. They become convinced that these famous advertising lines hold the secret to cracking the case. The deeper Ben becomes involved the more he realizes the ultimate prize in this deadly cat and mouse game could involve his adult daughter, Katie, and ultimately him. Together, Ben and JP race to track down the killer before he strikes again.
About the author
Don Potter is a 50-year advertising veteran. He ran a marketing consulting firm and held top-level positions with major advertising agencies. As an advertising executive, Potter was responsible for a number of award-winning campaigns. He has worked with companies such as General Foods, Clorox, H.J. Heinz, Lever Bros., Sunkist, Pepperidge Farm, and Toyota. In 1984, Potter founded what became one of LA's leading independent ad agencies. He served as president and CEO for 20 years. Potter has been recognized for his leadership in helping marketers utilize the DRTV model. He writes extensively about marketing and advertising issues, has been a frequent speaker at business conventions and seminars as well as an instructor at leading universities. Potter is the author of an acclaimed marketing book, The 50+ Boomer: Your Key to 76 Million Consumers. He has also written two novels using Madison Avenue as the backdrop: The Adman and Murder on Madison Avenue.
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