About the author
Don Potter is a 50-year advertising veteran. He held top-level positions with major advertising agencies before founding his own agency. As an advertising executive, Potter was responsible for a number of award-winning campaigns and has worked with many of the nation's most popular brands.
He writes extensively about marketing and advertising issues, has been a frequent speaker at business conventions and seminars as well as an instructor at leading universities. Potter is the author of an acclaimed marketing book, 'The 50+ Boomer: Your Key to 76 Million Consumers.'
In 'retirement' he has written a collection of short stories, '9 Murder Mysteries.' Potter has also authored three novels using Madison Avenue as the backdrop: 'The Adman,' 'Murder on Madison Avenue' and 'Spin Masters.' He is currently at work on a sequel to his latest novel.