About the Author

Lisa Cole is a four-time CMO and the sole author of The Revenue RAMP, Brand Gravity, and The Limitless CMO. She has held marketing leadership roles at Huron, FARO Technologies, Cellebrite, and 2X. Her writing draws on her experience leading B2B marketing teams and focuses on the operating decisions behind growth: how work gets prioritized, funded, delivered, and measured. She writes for marketing leaders who need practical ways to put those decisions into practice.