Author and award-winning marketer, Lisa Cole brings more than 20 years’ experience transforming marketing functions into scalable, predictable, and accountable growth engines for industry leading B2B organizations. What started as an obsession with Marketing & Sales alignment became a passion for helping marketers change the perception of marketing and establish themselves as business drivers. In addition to delivering hundreds of millions in marketing sourced revenue for organizations, Lisa’s inspiring, transformational work led to two awards: SiriusDecisions’ 2018 ROI Award and Demand Gen Report’s 2018 B2B Innovator Award for C-Suite Strategy. She is also the mother of three children, so leading a global marketing organization is the second most challenging & rewarding thing she does in life.