- Genre:business & economics
- Sub-genre:Marketing / General
- Language:English
- Pages:492
- Hardcover ISBN:9798317833084
Book details
Overview
Your board expects growth. Your team is already at capacity, and the budget leaves little room to change direction. The Limitless CMO helps you rebuild how marketing work gets planned, funded, and delivered. Four-time CMO Lisa Cole brings together professional-services discipline, strategic partners, and AI in a marketing operating model built for business results. You'll learn to assess your starting point, make clearer resource decisions, and begin a 90-day foundation sprint.
Description
Your board expects more growth from a smaller budget. Requests keep coming, your team is stretched, and the next planning cycle asks for another increase in impact. Finding time to rethink how marketing works feels impossible when you're responsible for keeping it running.
Lisa Cole has held that responsibility as a four-time CMO. In The Limitless CMO, she explains the Marketing Resource Paradox and gives marketing leaders a way to examine the decisions that keep capacity and budget committed before new growth priorities arrive.
The book brings professional-services discipline, strategic outsourcing, and AI together in the Limitless Operating Model. You'll learn how to decide which capabilities to keep in-house, where partners belong, and how to integrate AI into the work. Planning, funding, execution, and measurement become connected decisions.
The MAPS Operating System, Marketing as Professional Services, provides the structure for managing that work. It covers strategic alignment, portfolio and intake, capacity and resourcing, execution, performance and finance, and the governance that holds them together. You'll learn to connect growth mandates to resource decisions, evaluate the work your team takes on, and explain marketing investments in terms your executive team uses.
The Limitless Marketing Maturity Model helps you assess your current stage against specific exit criteria. The book also addresses workflow design, partner selection, AI adoption, and measures of financial and strategic progress. These frameworks give you a basis for deciding what to change and how to judge whether it's working.
Your 90-day foundation sprint begins with executive commitment and preparation. It gives you a practical starting sequence for the longer transformation, with decisions and progress checks along the way.
Written for CMOs and B2B marketing leaders responsible for both growth and delivery, The Limitless CMO helps you build a marketing function with the capacity, financial discipline, and flexibility to pursue the work your business needs. Start by assessing where you are and choosing the first changes your team will make.
