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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:168
  • Format:Hardcover
  • Hardcover ISBN:9781736433409

The Revenue RAMP

How to Jump-Start Your Demand Engine to Accelerate Revenue

by Lisa Cole View author's profile page

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Overview
The stress of an economic downturn can take its toll on you, your business, and your team. Do you find yourself being pushed to generate more leads when there are already tons of marketing leads that have been ignored or mishandled? Is your demand generation engine stalled because of market disruption, rapidly changing buyer preferences, and the inability to depend on in-person events as a source of low-cost leads? Businesses everywhere are facing pressure to find more leads, but budgets have been reduced to bring operating expenses in line with lower-than-expected revenues. You know the answer cannot simply be "do more". Even if your team was able to deliver more, it's challenging to prove that Marketing was a significant driver of your company's revenue recovery. If this sounds familiar, this book is for you. Following the proven step-by-step process outlined in "The Revenue RAMP", you can fix the leaks in your revenue pipeline, change Sales' perception of Marketing and lead quality, enable your prospective customers to make smarter buying decisions, and unlock the true potential of your team to build the ramp your business needs to grow revenue. Long description The stress of an economic downturn can take its toll on you, your business, and your team. Do you find yourself being pushed to generate more leads when there are already tons of marketing leads that have been ignored or mishandled? Is your demand generation engine stalled because of market disruption, rapidly changing buyer preferences, and the inability to depend on in-person events as a source of low-cost leads? Businesses everywhere are facing pressure to find more leads, but budgets have been reduced to bring operating expenses in line with lower-than-expected revenues. You know the answer cannot simply be "do more". Even if your team was able to deliver more, it's challenging to prove that Marketing was a significant driver of your company's revenue recovery. If this sounds familiar, this book is for you. Following the proven step-by-step process outlined in "The Revenue RAMP", you can fix the leaks in your revenue pipeline, change Sales' perception of Marketing and lead quality, enable your prospective customers to make smarter buying decisions, and unlock the true potential of your team to build the ramp your business needs to grow revenue.
Description
The stress of economic downturn can take its toll on you, your business, and your team. Do you find yourself being pushed to generate more leads when there are already tons of marketing leads that have been ignored or mishandled? Is your demand generation engine stalled because of market disruption, rapidly changing buyer preferences, and the inability to depend on in-person events as a source of low-cost leads? Businesses everywhere are facing pressure to find more leads, but budgets have been reduced to bring operating expenses in line with lower-than-expected revenues. You know the answer cannot simply be "do more". Even if your team was able to deliver more, it's challenging to prove that Marketing was a significant driver of your company's revenue recovery. If this sounds familiar, this book is for you. Following the proven step-by-step process outlined in "The Revenue RAMP", you can fix the leaks in your revenue pipeline, change Sales' perception of Marketing and lead quality, enable your prospective customers to make smarter buying decisions, and unlock the true potential of your team to build the ramp your business needs to grow revenue. With over twenty years' experience advising 45+ industry leading B2B organizations, award-winning marketing leader Lisa Cole's methods have sourced more than $500M in revenues. And now she's here to share her precisely structured path to unify Marketing & Sales, prevent wasted leads, and energize your troops to unlock your hidden potential and accelerate profitable growth. "The Revenue RAMP" is a meaningful, proven framework for increasing team efficacy and boosting cash flow. By uncovering gaps in their processes, leaders can determine immediate and impactful changes to unify Marketing & Sales on key drivers of growth. And by jumpstarting your stalled demand gen engines without overworking staff, you'll soon be capitalizing on the demand you've already created to guide sustainable growth.
About the author
Author and award-winning marketing leader, Lisa Cole brings more than 20 years' of experience transforming marketing functions into scalable, predictable, and accountable growth engines for industry leading B2B organizations. What started as an obsession with Marketing & Sales alignment became a passion for helping marketers change the perception of marketing and establish themselves as business drivers. In addition to delivering hundreds of millions in marketing sourced revenue for organizations, Lisa's inspiring, transformational work led to two awards: SiriusDecisions' 2018 ROI Award and Demand Gen Report's 2018 B2B Innovator Award for C-Suite Strategy. She is also the mother of three children, so leading a global marketing organization is the second most challenging & rewarding thing she does in life.
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