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Book details
  • SubGenre:Marketing / Direct
  • Language:English
  • Pages:168
  • Format:Paperback
  • eBook ISBN:9781736433423
  • Paperback ISBN:9781736433454

The Revenue RAMP

How to Jump-Start Your Demand Engine to Accelerate Revenue

by Lisa Cole View author's profile page

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The stress of the economic downturn is taking its toll on you and your team. You're being pushed to generate more leads, but there are already tons of marketing leads that have been ignored or mishandled. Your demand generation engine is stalled because of market disruption, rapidly changing buyer preferences and the inability to depend on in-person events as a source of low-cost leads. Despite the pressure for more leads, your budget has been reduced to bring operating expenses in line with lower than expected revenues. You know the answer cannot simply be "do more" and even if your team was able to deliver more, you're worried that you won't be able to prove that Marketing was a significant driver of your company's revenue recovery. If this sounds familiar, this book is for you. Following the proven step-by-step process outlined in The Revenue RAMP, you will fix the leaks in your revenue pipeline, change Sales' perception of Marketing and lead quality, enable your prospective customers to make smarter buying decisions and unlock the true potential of your team to build the ramp your business needs to grow revenue. All without stretching your team too thin, compromising lead quality, or begging for more resources.
Plagued by leaky sales funnels and relentless pressure for more leads? Worried about being viewed as a credible business driver? Discover a revolutionary approach to accelerated growth so you can rise to the top. Seeking to inspire your team to grab hold of success together? Desperate to drive greater business impact? Looking to bake more marketing accountability into your organization? With over twenty years' experience advising 45+ industry leading B2B organizations, award-winning marketing leader Lisa Cole's methods have sourced more than $500M in revenues. And now she's here to share her precisely structured path to unify Marketing & Sales, prevent wasted leads and energize your troops to unlock your hidden potential and accelerate profitable growth. The Revenue RAMP is a meaningful, proven framework for increasing team efficacy and boosting cash flow. By uncovering gaps in their processes, leaders can determine the most immediately impactful changes to unify Marketing & Sales on on key drivers of growth. And by jumpstarting your stalled demand gen engines without overworking staff, you'll soon be capitalizing on the demand you've already created to guide sustainable growth. In The Revenue RAMP, you'll discover: - Methods for mobilizing your organization to repair broken workflows and secure quick wins - How to deliver high-value leads that your salespeople value and will pursue effectively - Ways to drive alignment on the metrics that matter and establish a clear linkage between marketing investments and revenue - Techniques to flip the focus from quantity to quality and steadily rise to the top as a credible business driver - Real-world client success stories, how to keep the team happy, and much, much more! The Revenue RAMP is a crucial guide to reviewing and restructuring marketing and sales decisions to boost your bottom line. If you like proven expertise, high-efficiency practices, and amplifying return on investment, then you'll love Lisa Cole's strategic powerhouse. Buy The Revenue RAMP to smash those targets today!
About the author
Author and award-winning marketing leader, Lisa Cole brings more than 20 years' experience transforming marketing functions into scalable, predictable, and accountable growth engines for industry leading B2B organizations. What started as an obsession with Marketing & Sales alignment became a passion for helping marketers change the perception of marketing and establish themselves as business drivers. In addition to delivering hundreds of millions in marketing sourced revenue for organizations, Lisa's inspiring, transformational work led to two awards: SiriusDecisions' 2018 ROI Award and Demand Gen Report's 2018 B2B Innovator Award for C-Suite Strategy. She is also the mother of three children, so leading a global marketing organization is the second most challenging & rewarding thing she does in life.
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