Winning the Battle for Relevance

This new release explores why many of the world's most iconic businesses and brands have become obsolete in recent years and offers tips for avoiding the same fate. In an unprecedented era of upheaval, this timely book offers practical and proven strategies for staying ahead of the curve and the competition as times change.

We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction. In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles and lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.

Michael McQueen is an award-winning speaker, social researcher and best-selling author. Coming from a background in marketing and research, in 2004 Michael founded an international consultancy called The Nexgen Group which specialized in tracking demographic shifts and social trends. Widely recognized for having his finger on the pulse of business and culture, Michael has helped some of the world’s best-known brands navigate change and stay ahead of the curve. Michael’s first book The ‘New’ Rules of Engagement was the culmination of a 3-year study of the key drivers of youth culture around the world. With an emphasis on the values and attitudes of Generation Y, this 2007 release was designed to help business leaders, educators and parents better engage younger generations. Michael's more recent books Memento and Wisdom were designed to bridge the generation gap in families by helping parents pass on their stories and life lessons to the next generation. In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Whoopi Goldberg and Larry King. He has spoken to hundreds of thousands of people across 5 continents since 2004 and is known for his high-impact, research-rich and entertaining conference presentations.