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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Consumer Behavior
  • Language:English
  • Pages:92
  • eBook ISBN:9780646836911

The New Now

Preparing for the 10 Trends that will Dominate a Post-COVID World

by Michael McQueen

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Overview
If the COVID-19 pandemic taught us anything, it is that the forces shaping tomorrow can easily blindside us if we're not prepared for them. As we enter a post-pandemic world, scores of trends are set to arrive ahead of schedule. In the words of Shopify VP Loren Padelford, "Covid has acted like a time machine: it brought 2030 to 2020." The very changes Padelford is describing represent enormous opportunities for those that are ready. And that's the very purpose of this book, "The New Now". It is designed to help you get a clear sense of what the future will hold so we can start gearing up for it. The book's author Michael McQueen has spent over 15 years analyzing trends and identifying patterns before they become disruptions. "The New Now" explores the 10 megatrends that will reshape our world, recast our economy and redefine everyday life in ways many of us can scarcely imagine. These include: 1. The Acceleration of AI 2. The COVID-Conditioned Consumer 3. The Priority of Personalization 4. The Post-Millennial Marketplace (Gen Z) 5. The Triumph of the Tiny (Nanotechnology) 6. The Reworking of Work (Virtual and Hybrid) 7. The Reign of Blockchain 8. Trust as a Commodity 9. The End of Ownership (Everything-as-a-service revolution) 10. Sustainability Takes Centre Stage London Business School Professor Gary Hamel put it well when he observed that "You can't outrun the future if you don't see it coming." This book will give you the insights and strategies to help you prepare now for what is coming next. To watch a short video overview of "The New Now", visit: https://youtu.be/BDpQhT1YlRs.
Description
If the COVID-19 pandemic taught us anything, it is that the forces shaping tomorrow can easily blindside us if we're not prepared for them. As we enter a post-pandemic world, scores of trends are set to arrive ahead of schedule. In the words of Shopify VP Loren Padelford, "Covid has acted like a time machine: it brought 2030 to 2020." The very changes Padelford is describing represent enormous opportunities for those that are ready. And that's the very purpose of this book, "The New Now". It is designed to help you get a clear sense of what the future will hold so we can start gearing up for it. The book's author Michael McQueen has spent over 15 years analyzing trends and identifying patterns before they become disruptions. "The New Now" explores the 10 megatrends that will reshape our world, recast our economy and redefine everyday life in ways many of us can scarcely imagine. These include: 1. The Acceleration of AI 2. The COVID-Conditioned Consumer 3. The Priority of Personalization 4. The Post-Millennial Marketplace (Gen Z) 5. The Triumph of the Tiny (Nanotechnology) 6. The Reworking of Work (Virtual and Hybrid) 7. The Reign of Blockchain 8. Trust as a Commodity 9. The End of Ownership (Everything-as-a-service revolution) 10. Sustainability Takes Centre Stage London Business School Professor Gary Hamel put it well when he observed that "You can't outrun the future if you don't see it coming." This book will give you the insights and strategies to help you prepare now for what is coming next. To watch a short video overview of "The New Now", visit: https://youtu.be/BDpQhT1YlRs.
About the author
Michael McQueen has his finger on the pulse when it comes to emerging trends shaping society and business and has worked with some of the world's best-known brands. He is a bestselling author of nine books and his work has featured in publications ranging from the UK Daily Mail to Medium.com and the Huffington Post. Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Dr. John Maxwell and Apple co-founder Steve Wozniak. He has presented to over 500,000 people across 5 continents since 2004 and is known for his high-impact, research-rich and entertaining conference presentations. Having been named Australia's Keynote Speaker of the Year in 2015, Michael has been inducted into the Professional Speaker's Hall of Fame.
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