The New Rules of Engagement

In this ground-breaking bestseller, you will learn how the era into which you are born has a profound effect on your perceptions and worldview. Building on this understanding, you will begin to see why Generation Y are so different and discover some powerful strategies for engaging them be it at home, in the classroom or at work.

To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything. Born between the early 1980's and the late 1990's Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners alike face the challenge of understanding and engaging a generation who have essentially grown up in a different world. In this ground-breaking bestseller, you will learn how the era into which you are born has a profound effect on your perceptions and worldview. Building on this understanding, you will begin to see why Generation Y are so different and discover some powerful strategies for engaging them be it at home, in the classroom or at work.

Michael McQueen is a Sydney-based speaker, social researcher and business owner. Graduating from university in 2002, he is the founder of a training consultancy called The Nexgen Group. Nexgen's mission is to help generations better understand and connect with each other. Over the past 4 years, Michael and his organization have presented to and worked with over 100,000 people across Australia, South East Asia and North America. Michael has written three bestselling books. His first book, “The ‘New’ Rules of Engagement” focuses on demographic trends and strategies for engaging with Generation Y. Michael’s more recent books “Memento” and “Wisdom” are designed to help parents and grandparents pass on their stories and life lessons as a legacy to the next generation. In addition to being a sought-after conference keynote presenter, Michael features regularly on Television & Radio programs.