Rock & Sand is a large treasure of common business sense wrapped in a little package. Every business leader and business owner will benefit from this wonderfully simple approach to the complex world of business strategy and performance. A powerful resource that, once read, is a complete template for anyone looking to drive their business and grow their team.

Using the simple visual analogy of "moving rocks" and "pushing sand" lead author Michael Synk, co-author Kirsti Tcherkoyan, and 10 of their coaching colleagues, create a model that helps business owners, executives, and entrepreneurs understand the connection between strategy and execution while giving guidance on what to do about it. It's easy to follow, compelling, and very practical. Better yet, readers won't get caught up in case studies or examples that are interesting but not applicable to their situation. Rock & Sand takes business strategy and execution down to it's essence and links them together. The "Rock and Sand" model challenges the "myth" of strategic complexity and simplifies its execution, paving the way to business growth. It's a book that is long overdue. Rock & Sand takes business strategy and execution down to its essence and links them together. The "Rock and Sand" model challenges the "myth" of strategic complexity and simplifies its execution paving the way to business growth. This Premium Edition of Rock & Sand includes 12 tools for implementing the model in your organization. Included is the Baseline Growth Roadmap™ and eleven other tools from Gravitas Impact Premium Coaches each accompanied by an instructional chapter written by a Premium Coach.

Michael Synk is the lead author/editor of this Premium Edition of Rock & Sand. Aside from being a noted business author, Michael is a Business Coach / Consultant focused on helping Business Owners and Leadership Teams of small to mid-market companies in the Mid-South, Little Rock, and St Louis.

He helps Owners and CEOs unleash growth from their companies. He works with Business Owners and CEOs in one-on-one, retreats, etc., using the One Page Strategic Plan, TopGrading, and the Gravitas Impact Growth Tools.

 Kirsti is the CEO of 20/20 Insights, a coaching firm focused on connecting people and strategy. Her favorite thing to coach teams on is how to make sure every player knows their position, what they need to do to be successful and how each player makes a difference. Kirsti is based in San Francisco and spends a lot of time growing entrepreneurs in East Africa.