Rock & Sand

Rock & Sand takes business strategy and execution down to it's essence and links them together. The "Rock and Sand" model challenges the "myth" of strategic complexity and simplifies its execution, paving the way to business growth.

Using the simple visual analogy of "moving rocks" and "pushing sand" the author creates a model that helps business owners, executives, and entrepreneurs understand the connection between strategy and execution while giving guidance on what to do about it. It's easy to follow, compelling, and very practical. Better yet, readers won't get caught up in case studies or examples that are interesting but not applicable to their situation. Rock & Sand takes business strategy and execution down to it's essence and links them together. The "Rock and Sand" model challenges the "myth" of strategic complexity and simplifies its execution, paving the way to business growth. It's a book that is long overdue.

After establishing himself as a successful businessperson over a twenty-year career, Michael Synk has spent the last decade as a business educator, coach and consultant. He is one of the original sixteen coaches in North America certified by Gazelles International to teach and facilitate the highly successful Four Decisions™ curriculum which uses the One Page Strategic Plan™. “Hard data and my own personal experience reveal that if you effectively align your strategies, actions and goals, you will be in a stronger position to leverage efficiency and growth. Everything we do is geared toward giving our executive clients the clarity they need to succeed.” Michael graduated from the University of Michigan in 1979, with a BA from the School of Education, with a Secondary School Certification in Social Studies. For two years he taught social studies as well as coached sports at Catholic High Schools in the city of Detroit. He then embarked on business career for the next twenty years, mostly in the temporary help industry but also in health care practice management. In 2000, he started his coaching practice, In-Synk: Aligning Strategy Actions and Goals. This is Michael’s second book, the first being How to Create Customer as Loyal as Norm Peterson, The Cheers Model of Marketing. Michael has been married for 26 years, has three children, and resides with his family in Memphis Tennessee.