Rock & Sand

Using the simple visual analogy of "moving rocks" and "pushing sand" the author creates a model that helps business owners, executives, and entrepreneurs understand the connection between strategy and execution while giving guidance on what to do about it. It's easy to follow, compelling, and very practical. Better yet, readers won't get caught up in case studies or examples that are interesting but not applicable to their situation. Rock & Sand takes business strategy and execution down to it's essence and links them together. The "Rock and Sand" model challenges the "myth" of strategic complexity and simplifies its execution, paving the way to business growth. It's a book that is long overdue.

Effective business leaders must know the answers to 2 fundamental questions that drive profitable growth: "What is our strategy?" and "How will we make that happen?" Both are regularly overcomplicated beyond practicality by authors, experts, and consultants with a stake in promoting strategy as a complicated enterprise. Michael Synk has created a straightforward, simple model that not only debunks the complexity myth, but also facilitates execution - getting things done - as an integral component of good strategy. If you're serious about growing your business and if you're a fan of simplicity over complexity - this is the book for you.

After enjoying a career as a successful businessperson over a 20-year period, Michael has spent the last decade and a half as a business educator, coach and consultant. He is one of the original 16 coaches in North America certified by Gravitas Impact Premium Coaches to teach and facilitate the highly successful Four Decisions® curriculum, which brings together high level, case-study-based content from internationally recognized experts. Michael is the 2nd longest tenured Four Decisions® Certified Coach. Michael has authored two Books, "How to Create Customers as Loyal as Norm Peterson" and "Rock & Sand: A Practical Insight to Business Growth."