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Book details
  • SubGenre:Professional Development
  • Language:English
  • Pages:140
  • Paperback ISBN:9781667891484

Captivate Sales Coaching for Real Estate Agents

by Mike Anderson

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Captivate will help you grow your business through a fresh approach to real estate sales and marketing. You will learn how to leverage cutting-edge technologies like artificial intelligence, virtual reality, and today’s digital marketing. 

Captivate will also help you become a sought-after community expert drawing more buyers to your open houses, staging homes for top-dollar sales, and connecting homeowners with community influencers who become part of your referral partner network. 


Captivate is a powerful new approach to lead generation and client relationship management for real estate agents. It teaches agents how to consistently capture new opportunities as people consider their next steps in real estate. Imagine helping renters prepare to buy their first place by the time their lease is up with a program called the Pathway to Qualification. Or helping a homeowner move up with a Debt Consolidation and Home Transition Plan. 

Whether you are a veteran agent or brand new to this industry, Captivate can help you organize your systems and services into a high-value real estate consultant offering without having to reduce your commissions or be readily available every time someone calls.

About the author
Mike Anderson is a national sales coach, author, and CMO of Intercap Lending. Mike has worked with real estate agents, brokers, builders, mortgage lenders, investors, title companies, property managers and even home warranty companies to help them build their sales and marketing strategies over a span of 25 years. He found that it takes all these professionals to help people navigate the needs and complexities of home ownership.

Book Reviews

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Fantastic All-in-one real estate guide This book parallels a 9 week course, fantastic information and great guidebook for resources and verbiage on how to really stand out as a Real Estate Professional. Read more
THE BEST REAL ESTATE COACHING PRACTICES OUT THERE! The material in this book has helped my career tremendously!!! I am so glad I got in front of Captivate and what Mike teaches. It is beyond worth the read and is easy to implement! I definitely recommend. Read more
Captivate Sales Coaching Mike is an excellent coach, trainer and author. His book is comprehensive, fresh , and filled with both innovative and tried and true methods of achieving success. I highly recommend this book. Read more
Great book This is a book worth buying, lots of great nuggets for your real estate business, experienced or not! Read more