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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Management
  • Language:English
  • Pages:50
  • eBook ISBN:9781098310103
  • Paperback ISBN:9781098310097

We Are All Customers!

Earning and Keeping Our Loyalty

by Alan Faingold and Elaine Kronon View author's profile page

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Overview

No matter who you are, you are a customer. 'We Are All Customers!' examines service excellence from the customer's vantage point. Who gives you such an exceptional experience you cannot wait to tell the world: I am definitely going back again! Where will you never go back to again? Customer service is relevant to every situation throughout society.

Every customer deserves to receive exceptional treatment from people who understand how to ensure customer satisfaction and promote loyalty. Customers are the key to organizational survival so their satisfaction should be at the heart of decision-making. Team members must be all-in on an organization's culture and mission. When leaders reinforce customer service philosophy with decisions and actions, they align brand integrity with pride of workmanship and shape team member performance. Keeping customers depends on delivering service that promotes customer loyalty to ensure meeting your financial bottom line. Why should a customer choose to trust you?

Description

No matter who you are, you are a customer. We Are All Customers! examines service excellence from the customer's vantage point. Who gives you such an exceptional experience you cannot wait to tell the world: I am definitely going back again! Where will you never go back to again? Every customer deserves to receive exceptional treatment from people who understand how to ensure customer satisfaction and promote loyalty.

Customers are the key to organizational survival so their satisfaction should be at the heart of decision-making. Team members must be all-in on an organization's culture and mission. When leaders reinforce customer service philosophy with decisions and actions, they align brand integrity with pride of workmanship and shape team member performance. Keeping customers depends on delivering service that promotes customer loyalty to ensure meeting your financial bottom line. Why should a customer choose to trust you? 

In this book, we show you a practical system for lowering team member turnover and improving their engagement.

About the author

Alan Faingold is the founder and CEO of Customer Loyalty Concepts, LLC. He believes that a leader’s mission is to connect organizational philosophies and culture to team member values by teaching everyone to deliver exceptional service to every customer. In his roles as a management trainer in the hospitality industry, Alan and his teams earned awards for customer count improvement, sales building, employee retention, and controllable profit achievement. While leading his high-performing management training restaurants, Alan earned his Bachelor in Business Management, Master of Science in Leadership, and Doctor of Education degrees and graduated Summa Cum Laude from Walden University in 2019. Alan’s insights and relentless quest to earn customer loyalty provide practical recommendations and solutions that will empower your success!

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