The Ultimate Guide to Medical Internet Marketing contains essential information that every practice should incorporate for successful patient acquisition. In this updated second edition, Dr. David Greene lays out the basics of the internet, search engines and websites along with techniques every practice needs for online success.
Currently, outside of "word of mouth" referrals, online marketing is the most cost effective acquisition method for new patients. There are many places to reach interested prospects online. The confusing part to medical professionals in how to deploy content and resources to reach those prospects!
Dr. Greene explains in easy to understand language how to properly build a website, promote it, along with publishing off site content to gain first page rankings. There are chapters on organic search engine optimization, video marketing, social media, email marketing and overall methods for setting up a sales funnel that produces new patients. Most behavioral retargeting is not allowed now for healthcare campaigns. However, Dr. Greene explains the current ways to successfully accomplish it. Most medical providers ignore their online reputation, but as you will see in the book it is a huge mistake!
Soliciting reviews and having positive content published will help, and best methods are explained. Once all the information is presented, Dr. Greene then explains how to pull everything together for the most effective campaigns. This is a must read for any practice interested in the leading, cost effective methods for online patient acquisition!