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Book details
  • Genre:COMPUTERS
  • SubGenre:Web / Search Engines
  • Language:English
  • Pages:190
  • eBook ISBN:9781626759480

Healthcare Internet Marketing

The Ultimate Guide for All Medical & Dental Providers and Practices

by David L. Greene, MD, MBA

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Overview
Healthcare Internet Marketing will help those with any type of medical or dental practice understand how to succeed with marketing on the web. Written by a fellowship trained spine doctor who achieved 80% patient acquisition on the internet through trial and error, these tips and techniques provide a roadmap for success on the internet that will provide an immense return on investment. Don't just get on the internet, dominate it!
Description
Healthcare Internet Marketing - The Ultimate Guide for Medical & Dental Practices and Providers will help those with any type of medical or dental practice understand how to succeed with marketing on the web. Written by a fellowship trained spine doctor who achieved 80% patient acquisition on the internet through trial and error, these tips and techniques provide a roadmap for success on the internet that will provide an immense return on investment. With the competitive nature that exists now between practices for obtaining patients, the internet is filled with options for prospective patients to select a provider. By performing internet marketing effectively, as this book explains, practices can achieve first page rankings on Google, Yahoo and Bing for lots of competitive keywords. This will increase website traffic and generate new patients. Dr. Greene also lays out additional cost effective internet options for patient acquisition such as starting a free YouTube channel, email marketing that stays out of the Spam folders, press releases and much more. Do not spend hundreds of hours trying out techniques blindly, take it from someone who has been in your shoes and learned how to dominate on the web without spending a fortune!
About the author
David L. Greene, MD, MBA is the owner and CEO of US Lead Network, which provides premier Healthcare Internet Marketing to medical and dental practices across the country. Dr. Greene practiced orthopedic surgery for years, then made the career decision to shift into the business side of medicine full time. He trained at Brown University for orthopedics and did a spine fellowship at Beth Israel Hospital. While opening his pain management clinic, Dr. Greene spent hundreds of hours learning how to make websites, optimize them for search engines and generate the content necessary to gain patients from the internet. Within one and a half years of opening the clinic, close to 80% of the new patients were coming from the internet. When the campaign was evaluated to see where the new patients were coming from, Dr. Greene noticed ALL of the online methods were producing results. He realized all healthcare professionals could benefit from these methods, as barely any practicing providers have the time to focus on internet marketing. The US Lead Network was born, and now works with dental and medical practices nationwide on campaigns large and small. Dr. Greene is accessible to clients, and prides himself on personal involvement. The US Lead Network's success is a direct reflection of client satisfaction, and the Network's retention rate is over 98%. In his spare time, Dr. Greene recently completed his MBA at Arizona State University. He enjoys spending time with his wife Debbie, his bulldog Oswald, writing articles and books, and playing golf. The US Lead Network offers free 30 minute phone consultations with Dr. Greene.
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