The Slow Sale

It’s been said that time kills deals, but unfortunately that trite phrase too often sends salespeople into a nervous tailspin of activity. Time can also deliver and save deals. The key, of course, is the wise use of time. That’s where the concept of the Slow Sale comes into play. Customer communication that wins sales and builds relationships is more about context than speed. The Slow Sale does not promote slowness for its own sake. It’s not about turning off lead generation and allowing imminent deals to grind to a halt. No, it’s about permission. What is the rhythm that drives the Slow Sale? Smart effort. Bold action. Patient waiting. Get off the hamster wheel, slow down, and think. By selling slowly, you’ll win happier customers and bigger commission checks.

It’s been said that time kills deals, but unfortunately that trite phrase too often sends salespeople into a nervous tailspin of activity. Time can also deliver and save deals. The key, of course, is the wise use of time. That’s where the concept of the Slow Sale comes into play. Customer communication that wins sales and builds relationships is more about context than speed. The Slow Sale does not promote slowness for its own sake. It’s not about turning off lead generation and allowing imminent deals to grind to a halt. No, it’s about permission. What is the rhythm that drives the Slow Sale? Smart effort. Bold action. Patient waiting. Get off the hamster wheel, slow down, and think. By selling slowly, you’ll win happier customers and bigger commission checks.

Brandon Bruce is COO and Co-founder of Cirrus Insight which was #41 on the Inc. 500 list of fastest-growing companies in 2016. Cirrus Insight is a sales platform for Gmail and Outlook used by hundreds of thousands of salespeople. Brandon lives with his wife, Tricia, and their children, Sonoma and Car-son, in Knoxville, Tennessee. He was Young Entrepreneur of the Year in Knoxville in 2016, and a member of Leadership Knoxville’s Class of 2017. Brandon’s email is brandon@cirrusinsight.com and his direct line is 949-232-0959.