Small Business Acceleration

Every day business owners hear about some new marketing strategy they should be doing. This simply fuels individuals’ frustration and serves as a reminder that they are not gaining traction in their business. The good news is that you don’t have to do every tactic that you learn about, but you do need to get your business established online.

This book was written by an entrepreneur, for entrepreneurs and offers a practical step-by-step guide for getting started with online marketing in the key areas of social media, email marketing, public relations and video marketing. Focusing on these areas provides the greatest impact with limited resources of manpower, time and money.

Are you an established small business owner, mompreneur, graduate or retiree who has been in business for three or more years? Have you yet to truly realize the success and opportunities you desire for yourself and your business? Marketing a small business today tends to take a back seat. Not because entrepreneurs don’t value the importance of marketing, it’s likely due to the lack of knowledge of what to do, when to do it and more importantly, how to market the business. 

Each chapter provides step-by-step instructions for creating and enhancing your online presence in addition to action steps for each marketing tactic. 

Avoid getting caught up in ‘shiny object syndrome’ and follow the simple do-it-yourself marketing tactics to create awareness, increase leads and eventually convert prospects to buyers. It’s time for you to move into your financial comfort zone.

International corporate trainer, speaker and Managing Director of Experiential Hands-on Learning, Pamela Wigglesworth works with businesses across multiple industries to enhance their marketing communication to increase awareness, increase leads and sales. She is the author of Small Business Acceleration: Get Noticed using Facebook, LinkedIn, Email Marketing, Public Relations and Video Marketing. The 2011-2012 Vice President for the Asia Professional Speakers – Singapore, Pamela is a frequent speaker at business events and has several articles published in the Straits Times and Singapore Marketer magazine. She has resided in Asia for over 24 years and can be reached at www.experiential.sg