Our site will be undergoing maintenance from 6 a.m. - 6 p.m. ET on Saturday, May 20. During this time, Bookshop, checkout, and other features will be unavailable. We apologize for the inconvenience.
Bookshop Genres Public Relations: An Easy, Step-by-step Guide to Creating a Public Relations Plan by Pamela Wigglesworth
Cookies must be enabled to use this website.
Book Image Not Available Book Image Not Available
View Back Cover
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Public Relations
  • Language:English
  • Series title:Small Business Marketing Mentor
  • Series Number:1
  • Pages:50
  • eBook ISBN:9789810797225

Public Relations

An Easy, Step-by-step Guide to Creating a Public Relations Plan

by Pamela Wigglesworth

Book Image Not Available Book Image Not Available
View Back Cover
Overview

In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn’t and discover how you can make PR part of your marketing strategy.

Description

In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn’t and discover how you can make PR part of your marketing strategy.  Aim to become your own PR agency  Become familiar with media planning  Structure of a press release that gets media attention  Develop an effective media kit for your business  Host your own low cost media outreach  Know how to plan a successful event  Learn how to monitor the media and evaluate the results  Exhibit at trade shows and effectively drive traffic to your booth No one is better suited to promote your brand and speak on behalf of your company than you. Follow these simple tactics and begin creating the media attention that you desire.

About the author

International corporate trainer, speaker and Managing Director of Experiential Hands-on Learning, Pamela Wigglesworth works with businesses across multiple industries to enhance their branding and marketing communication to get big results on a small budget.

She is the author of Small Business Acceleration; Get Noticed using Facebook, LinkedIn, Email Marketing, Public Relations and Video Marketing and Public Relations; An easy, step-by-step guide to creating a small business public relations and media plan.

The 2011-2012 Vice President for the Asia Professional Speakers – Singapore, Pamela is a frequent speaker at business events and has several articles published in the Straits Times and Singapore Marketer magazine. She has resided in Asia for over 24 years and can be reached at www.experiential.sg