Online PR and Social Media for Experts, Authors, Consultants, and Speakers, 5th Ed.

You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach.

You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach. In this book, learn key skills, including… • How to prevent others from hijacking your identity on aggregator web sites. • How an Anchor and Outpost strategy can significantly increase your exposure – and your search engine ranking. • How to develop your own YouTube Channel. • How to have your blog entries automatically appear within Amazon.com. • How to update your "status" on all of the social networking sites (and Twitter) with one click. • How pay-per-click advertising fits into the mix. • Which PR sites you should join – and which you should not. • How to use Social Bookmarking to extend your time investment even further. • How to monitor your reputation. • How to significantly cut down your maintenance time by using the hidden integration power of the social networks. • And much, much more! You have spent an entire career developing your expertise… …why not let people know about it? Important note: This is a book on strategy, and includes specific, step-by-step instructions to implement that strategy. It is written to provide value for all who are interested in developing online reputation: Technology neophytes (step-by-step illustrations), technology gurus (with advanced tech tricks), as well as experienced PR professionals (strategy and traditional PR integration).

Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company. Randall has been advising on Web Strategy since 1994, when he put several major newspapers online, several financial institutions, and about 100+ other major organizations. In addition to advising major organizations on their Social Media Strategy and Social Media Risk management policies, he has been using the tools himself as an author, speaker, and consult. He lectures at the Schulich School of Business, writes a blog on the Huffington Post, and is the host of Professionally Speaking TV. Randall is the author of six books, including the Online PR and Social Media series and Social Media for Business. He has appeared on numerous TV and radio shows, and has been profiled in all national media. Randall serves on the national board of the Canadian Association of Professional Speakers, and has earned a CFA, MBA, CMC, and a Black Belt in karate.