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There are three paths that you can choose to take in life. The Path of Least Resistance is one on which everyone begins. It is the path where the dreams and aspirations of finding one’s purpose in life are born, but for many, are never realized because of fear, procrastination, and excuses. However, those who have the courage and persistence to keep their focus on their dreams, will find opportunities to step off of the Path of Least Resistance and onto the Path Seldom Taken.

Although the Path Seldom Taken has been somewhat cleared by a mentor in your chosen field, there are still many obstacles you must overcome. Over time, and having mastered all that your mentor has taught, you now step onto the Path of the Normative Leader to pursue your purpose. However, here, there is no path. You must forge one.

The Path of the Normative Leader is a very difficult and dangerous path to travel. The focus on this path is in learning how to create and manage culture. For the Normative Leader, the knowledge, wisdom and skills that you gain from this book are both a blessing - and a curse. You will see the things that need to be changed, and have the knowledge and skills to do so, however, sometimes, people do not want things to change. So, the question is: how do you, as a Normative Leader, use a principle-oriented style, pursue your purpose, and facilitate positive changes within a group, team, or organization that operates in a dysfunctional culture?

In this book, I will mentor you throughout the pages of your journey on your Path Seldom Taken. The Table of Contents outlines the various topics I will cover as you learn the science of Normative Leadership. Once you learn the science of Normative Leadership, you must now develop the art of being an effective Normative Leader by applying your newly found skills to make your world, our world, a better place.

This book is rated C for controversial, for it exposes the truth about our human nature and the "woke" dysfunctional cultures we created. Look around you. We live in an out-of-control world today. Our schools are failing, we've lost our work ethic, technology and social media have distracted/manipulated us, common sense has given way to political correctness, self-centeredness and disrespect, anarchy is tolerated/encouraged by political leaders, our organizations are struggling to survive, and as human beings, we are more divided than ever. Our "leaders" don't have a clue on how to fix things, and sadly, some don't want things to be fixed. So, if you are tired of the insanity, and are looking for solutions on how you can be a facilitator of real, positive change in the cultures in which you operate, this book is for you. It's about group norms, culture, human nature, and peer pressure.

Group norms are informal codes of behavior that dictate "how things really happen around here" in the group, team, or organization. The norms, both positive and negative, make up the culture, and are reinforced by varying degrees of peer pressure imposed by individuals to either reinforce, challenge, or "turn a blind eye" to the norm. A normative perspective enables you to see through the symptomatic issues in problems you face, and enables you to address the real problem — the norms. Negative norms continue to permeated our society, and a leader who doesn't understand how to create and manage the "organizational" culture, will be enslaved by it rather than be its architect.

Normative Leadership is a comprehensive leadership operating system filled with "how to" skills for creating and managing culture change. It is a simple, common sense, skills-oriented text book that anyone can use to attain powerful results when facilitating culture change. It is for ideal for new or seasoned supervisors, managers, administrators, coaches, — anyone in a leadership position, or aspiring to be a leader. The concepts/system can be universally applied to any field. It will teach you how to consciously, and strategically, maneuver through the dynamics of the informal culture within groups and organizations, to create the change you want. The timeless wisdom you will gain from this 500 page book, will become an invaluable resource that you will use throughout your personal and professional life.

Rod Hess is the President of Applied Organizational Concepts, a Pittsburgh, PA-based training and consulting firm that specializes in culture change programs. As a "normative" practitioner, trainer and consultant, Rod has worked with groups and organizations in the fields of business, education, human services, and team sports, conducting "normative" seminars to help them become more effective in managing their informal organizations. NORMATIVE Leadership: The HOW TO Science of Culture Change - and More, is a culmination of over 48 years of experience, knowledge and innovations regarding the simple, but powerful, normative skills that all leaders have used throughout time to build a strong culture within their group, team and/or organization. Visit his website for additional information @ 

www.helpathy.com