Leadership. There are many books on the subject, but what makes this book different from the rest? Most books on leadership tell you what you need to do to be a more confident and effective leader. This book tells you how you can do it!

Normative Leadership is a comprehensive leadership operating system filled with "how to" skills for creating and managing culture change. It is a simple, common sense, skill-oriented textbook that anyone can use to attain powerful results when facilitating culture change. It is ideal for new or seasoned supervisors, managers, administrators, coaches, — anyone in a leadership position, or aspiring to be a leader. The concepts/system can be universally applied to any field. It will teach you how to consciously, and strategically, maneuver through the dynamics of the informal culture within groups and organizations, to create the change you want. The timeless wisdom you will gain from this 500-page book will become an invaluable resource that you will use throughout your personal and professional life.

Normative Leadership focuses solely on understanding how group norms (the informal organization) shape the way things “really happen around here” versus how they are “supposed to happen” (the formal organization). These group norms, both positive and negative, make up the culture and are reinforced by varying degrees of peer pressure imposed by individuals to either reinforce, challenge, or "turn a blind eye" to the norm. These informal codes of behavior have a dramatic effect on variables such as employee performance, teamwork/communications, accountability, customer service, and the overall profitability of your organization. Consequently, a leader who doesn't understand how to create and manage the organizational culture will be enslaved by it rather than be its architect.

We live in an out-of-control world today. Our schools are failing, we've lost our work ethic, technology, and social media have distracted/manipulated us, common sense has given way to political correctness, self-centeredness, and disrespect, anarchy is tolerated/encouraged by political leaders, our organizations are struggling to survive, and as human beings, we are more divided than ever. Our "leaders" don't have a clue on how to fix things, and sadly, some don't want things to be fixed. The answer to fixing our dysfunctional world is so simple — change the culture, and the problems will take care of themselves. So, if you are tired of the insanity, and are looking for solutions on how you can be a more effective leader/facilitator of real, positive change in the cultures in which you operate — THIS BOOK IS FOR YOU!

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No doubt you are currently a member of a group, team, and/or organization, and as such, you will always be influenced by the dynamics of the culture in which it operates. The group norms will tell you what you must do to survive, belong, and gain status within the group. While the formal policies will outline what you are supposed to do, the norms may indicate something completely different. If so, this puts you in a norms crisis. So, how do you respond? Do you: 1) stand strong and continue doing what is right, and/or what you were taught to do by your supervisor; 2) succumb to peer pressure and do what your peers are encouraging you to do — even though you know it is wrong; or, 3) “turn a blind eye” and try to stay uninvolved? This dynamic plays out every day in the workplace, and knowing how to understand and manage the normative culture will give you an intangible edge as a leader.

Chapters one through seven provide you with the Normative Leadership operating system along with powerful SKILLS for working with both group and individual behavior. Here you will learn how to:

* incorporate the philosophy of Helpathy to guide you when using the powerful normative skills; * understand how normative behavior evolves, shapes, and impacts the culture;
* use the Priority Tracts to assess the norms within an organization;
* use the Team Assessment Exercise to gain insight into the dynamics on your team;
* “read” and facilitate groups, use the problem-solving process, understand the normative leadership styles, identify the employee transition phases, use a simple performance assessment system, and use a simple time management technique;
* facilitate a 1-1 meeting, and much, much more!

Once you have learned the foundational knowledge and skills within the Normative Leadership model, chapters eight through ten discuss how human nature influences the cultures we create, — for, it is both the problem, and the solution, to fixing dysfunctional cultures. The Three Constants in human nature and the Five Ps of Motivation, provide a simple explanation of how leaders often compromise their principles and succumb to the trappings of power, politics, and profit, which now drive their purpose, and give birth to their dysfunctional cultures.

Chapter eleven examines how today’s world has “devolved” to the point where dysfunctional behavior has become the norm rather than the exception, and how our current “norms crisis” is impacting society as a whole. The author applies certain aspects of the model to the various dysfunctional cultures of today.

Chapter twelve provides background into the author’s experiences with the model over the past 49+ years and the impact it has had on his life.

Finally, chapter thirteen offers you “timeless wisdom for a l ages,” by providing thoughts on how you might incorporate the Normative Leadership model into your style as a leader, and/or a follower, to maximize the unlimited potential of you, your group, team, and/or organization.

The Path of the Normative Leader is very difficult. It is filled with many obstacles that will turn your life upside down, leave you frustrated, and feel like a failure at times. However, if you learn to trust in the knowledge, skills, and wisdom you will gain in this book, it will definitely give you that intangible edge in overcoming these obstacles, and enable you to continue forging your path in life — by working smarter, and not harder.

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Rod Hess is the President of Applied Organizational Concepts, a Pittsburgh, PA-based training and consulting firm that specializes in culture change programs. As a "normative" practitioner, trainer and consultant, Rod has worked with groups and organizations in the fields of business, education, human services, and team sports, conducting "normative" seminars to help them become more effective in managing their informal organizations. NORMATIVE Leadership: The HOW TO Science of Culture Change - and More, is a culmination of over 49 years of experience, knowledge and innovations regarding the simple, but powerful, normative skills that all leaders have used throughout time to build a strong culture within their group, team and/or organization. Visit his website for additional information @ 

www.helpathy.com