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Book Image Not Available
Book details
  • Genre:HEALTH & FITNESS
  • SubGenre:General
  • Language:English
  • Pages:352
  • eBook ISBN:9780987499738

Motivation for Coaches and Personal Trainers:

Engaging and Retaining People in Positive Behavioral Change

by Roy Sugarman PhD

Book Image Not Available
Overview
Dr Roy Sugarman presents the second edition of his highly acclaimed work on motivation and the coaching of emotion. Since the first edition of his book, he has received overwhelmingly positive feedback on which this second edition is based. In proposing an entirely new paradigm for coaches and personal trainers, Dr Sugarman sets out clear strategies, based in behavioral science, for trainers to forge warmer and more effective relationships with their clients. In this paradigm, coaches and trainers can help clients find their resolve to change on their own terms, and in doing so, became an expert in the thing that matters most, their optimal performance. Already part of many personal training curricula worldwide, Dr Sugarman’s work on motivation in physical training and sport coaching settings is becoming the bible for those in the training community who want to drive growth in the industry by engaging more people in positive healthy behavior change.
Description
Dr Roy Sugarman presents the second edition of his highly acclaimed work on motivation and the coaching of emotion. Since the first edition of his book, he has received overwhelmingly positive feedback on which this second edition is based. In proposing an entirely new paradigm for coaches and personal trainers, Dr Sugarman sets out clear strategies, based in behavioral science, for trainers to forge warmer and more effective relationships with their clients. In this paradigm, coaches and trainers can help clients find their resolve to change on their own terms, and in doing so, became an expert in the thing that matters most, their optimal performance. Already part of many personal training curricula worldwide, Dr Sugarman’s work on motivation in physical training and sport coaching settings is becoming the bible for those in the training community who want to drive growth in the industry by engaging more people in positive healthy behavior change. “I had the distinct pleasure of reading Dr Roy Sugarman's book and the opportunity to interview him about his book "Engaging and Retaining Clients in Healthy Behavior Change"- this is a GAME CHANGER for trainers....and by the way from taking this approach I doubled my business. As for this second edition, I thought chapter 9 is brilliant! His closing thoughts in chapter 10 are a mission statement to the entire fitness industry as I believe it is dying. I think it helps create a vision for what coaching is and what training is missing. Emotion is something we have been scared away from dealing with. They kind of teach the empathy out of you - and for us coaches he hits the nail on the head- it's impossible to not deal with it - solution? - Because of him we have tangible solutions and systems that make trainers see how they can evolve.” John Sinclair:- Faculty Member, PTA Global Edmonton, Canada Introduction to the second edition: The first edition was a testing ground for the opinions of people I value most, and much feedback has been received and incorporated into this second edition. I have expanded on several themes whilst still maintaining the core values of the first edition. More subtly, I have ramped up the level of abstraction of the language and concepts, to make it more challenging for those who read the first book, and in an attempt to address more controversial issues for a wider audience. Many trainers and coaches have given their feedback openly, thankfully mostly positive, and they have noted how much the first book helped their work and furthered the financial value of their practices, for which I am grateful and humbled. Personally, my sole motivation as I write these books is for the field to prosper and hopefully to collaborate with Ian O’Dwyer and others at PTA Global in driving a new paradigm in training and coaching settings. I am inspired by the work of those trainers and coaches who stick to their professions but still incorporate new ideas that will advance their often precarious industry and vulnerable tenure. In the competitive peak performance industry, getting results is what counts, not good intentions. Like any other business, it is all about managing people and attempting the optimisation of human capital in society. In my discussions with leaders in the industry, it seemed no new information is coming into the coaching industry that is likely to drive growth into the future, not even the arrival of brilliant instruments such as the ViPR or TRX cables. Therefore, many coaches and trainers, myself included are trying to develop a new paradigm, namely, one I have termed client-centered training. This will help drive growth in the industry, where twenty-four hour gyms, Zumba and other recent eventualities are challenging the traditional views and trainer roles with good effect, and making it fun and easy. The science of coaching advances one funeral at a time, and so hopefully the younger coaches will Dr Roy Sugarman
About the author
"Dr Roy Sugarman is one of the most inspiring and understanding people I have encountered in my professional career. He has enabled me to find my inner strength both mentally and physically and managed to integrate the two to help me be at peak performance in all aspects of life. He is a true master of his craft and I am grateful to him." Aleks Maric: 
Australian Olympic Basketball Player London 2012;
Center with Lokomotiv Kuban, 2012 – Dr Roy Sugarman works as a peak performance coach, and trained as a clinical psychologist and clinical neuropsychologist, being accredited in both disciplines. With a long history of working initially in rehabilitation settings with brain and spinal injury as well as psychiatric inpatient units, he is uniquely poised to help both damaged and undamaged individuals achieve their optimal performance, applying an integrated approach to movement, nutrition, mindset and recovery based in the best scientific evidence available. This approach has resonated with his consultancy as Director of Applied Neuroscience with Athletes Performance, Core Performance, and Tactical Performance in Arizona as a member of their Performance Innovation Team, arguably the world’s premier provider of cutting edge performance science to sporting, corporate and military entities. He has also worked with high level sporting clubs and teams, such as the US National Men’s soccer squad under Juergen Klinsmann, and the younger USA National teams under Claudio Reyna and Javier Perez on behalf of Athletes’ Performance; his clients include elite coaches and athletes across the world, as well as the leaders of large corporate entities and many college sport athletes in the USA, and those entering the draft for professional careers. Acknowledged as an authority in how brain and body interact to repair and grow themselves, Dr Sugarman’s focus has been to examine the complex relationships between coach and athlete, personal trainer and client, finding answers from science that inform on ways to avoid the adversarial relationship that characterises so many ‘boot camp’ mentalities. With his time in the South African Air Force and Medical Corps and various Australian government agencies still influencing his approach, Dr Sugarman approaches his peak performer clients with a respectful, client-centered philosophy that acknowledges the power differential in those relationships. He draws on communication theory, motivational and self-determination science to inform on the subtle dynamics of positive change in those interactions. Dr Sugarman is also the author of the highly successful first edition of this book “Engaging and retaining clients in healthy behavior change” in 2011, as well as his second book “Saving your life one day at a time”, subtitled “Seven ways to survive the modern world” published by Heart Space Publications in Melbourne in 2013. Dr Sugarman lives and works in Sydney Australia, and is the founder of Level 7 Psychology. For further information see www.roysugarman.com or email dr@roysugarman.com.au
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