Licensing Art & Photography 101

A must-read for anyone entering the art licensing industry, the Ultimate Handbook for Artists and Photographers will take you step by step through the complicated licensing process.

A must-read for anyone entering the art licensing industry, the Ultimate Handbook for Artists and Photographers will take you step by step through the complicated licensing process. This comprehensive guide will explain copyright control, record keeping, product categories, approaching clients, and creating presentations that work, as well as providing valuable information about what to charge in terms of advances and royalty rates. The appendix includes many useful contacts: trade shows, manufacturers and publishers, trade publications and associations, trend information, list of licensing agents and much more. This new edition has been updated to include detailed "How To" articles on producing work for products, tips, and advice from successful professionals.

Michael Woodward is an industry veteran of over 40 years, getting his start by running a successful stock agency and major photographic advertising studio. He started the very first art licensing agency in Europe in 1979. His experience and knowledge of the industry is legendary. He continues to run Out of the Blue Licensing from his offices in Florida, Panama and Portugal. He also acts as a consultant to artists and photographers.