As a certified personal fitness trainer and certified eating psychology coach, Ashly Torian has helped hundreds of clients lose weight, gain muscle, and enjoy better lives. As satisfying as that work has been, she realized something was lacking. Yes, individuals lost weight, but many gradually gained it back. Not in a year, perhaps not in two years, but ever so slowly the dress size or pant size eventually expanded. Yes, they learned to eat nutritious foods, but, over time, some reverted to old habits of consuming high-calorie, fat-rich convenience meals. Do you want more out of life? Do you want to feel better, think more clearly, and have the energy to fulfill your dreams? If you want these things, then join Ashly in the END Zone. The journey to sustainable fitness and health is as much about counting on your ability to discern what you decide is a purposeful life as it is about counting calories and exercise repetitions. Rather than quantify success based on pounds and inches lost, measure happiness based on living the life you were meant to live. To designate your ideal level of fitness, decide what you need your body to do, because, in the END Zone, you can reshape attitudes and beliefs in the image of the person you want to become. You can adopt a transformative lifestyle, one that places you in charge of your future. Embrace the body you have. That’s your starting point. From this moment forward, love the body you have to get the body you want. Nourish it with wholesome foods and beneficial movement. Digest the world around you in harmony and balance. Replace toxic thoughts with affirmative ones. Substitute fears and anxieties with truth and fact. When you do these things thoughtfully and with awareness, you are in the END Zone, the time and place to maximize your well being. The END Zone is not a weight-loss program. It’s not a fad diet. But by entering the END Zone, you will lose the weight and it will stay off. If you are in an unhealthy relationship with food—perhaps you eat too much, or, conversely, too little—the END Zone will help you find the balance that’s best for optimizing your body’s potential. If you tend to be sedentary, or you drive yourself in high-intensity, until-you-drop workouts, the END Zone can provide the particular kind of fitness equilibrium that satisfies your needs. That’s because the END Zone is a mindset, a way to think about who you are, what you want to do, and the body you need to do it.