It Really Is That Simple

Are you ready to open your own small business, but find yourself wondering where your clients / customers / patients will come from? Are you put off by all the advice from the so-called marketing experts who insist you venture way out of your comfort zone to generate leads, invest in every new marketing techno-toy and spend a small fortune getting your name out there? Nonsense. It Really IS That Simple will show you a refreshingly Simple way to grow your business, and as you read, you will breathe a sigh of relief as you realize that, no, you don't have to sell your soul or empty your bank account to enjoy the success you dream of. By the end of the book, you will know in your heart (and soul) that the Simple approach is all you need...and you'll know how to make it happen.

Are you ready to open your own small business, but find yourself wondering where your clients / customers / patients will come from? Are you put off by all the advice from the so-called marketing experts who insist you venture way out of your comfort zone to generate leads, invest in every new marketing techno-toy and spend a small fortune getting your name out there? Nonsense. It Really IS That Simple will show you a refreshingly Simple way to grow your business, and as you read, you will breathe a sigh of relief as you realize that, no, you don't have to sell your soul or empty your bank account to enjoy the success you dream of. By the end of the book, you will know in your heart (and soul) that the Simple approach is all you need...and you'll know how to make it happen.

Jennifer Allan-Hagedorn was a top producing real estate broker in Denver, Colorado for twelve years before writing her first book, Sell with Soul, in 2008. She believes that the secret of success for small business owners is not in aggressive marketing techniques or hard-core sales pitches, but rather in being competent in one s craft. Competence begets Confidence. And in today's world of increasingly suspicious and ad-weary consumers, having an air of self-assurance and enthusiasm will be far more effective than a slick sales campaign. Jennifer is a regular columnist for several newsletters and magazines, a member of the RE/MAX Hall of Fame and one of the industry's most popular bloggers.