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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Real Estate / General
  • Language:English
  • Pages:212
  • eBook ISBN:9780981672731

If You're Not Having Fun Selling Real Estate, You're Not Doing it Right

Mastering the Art of Selling with Soul

by Jennifer Allan, GRI

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Overview
In this sequel to Sell with Soul, Jennifer Allan-Hagedorn shows you how to: • Generate business and referrals from friends without making a nuisance of yourself; • Win at the Numbers Game without spending a fortune or filling up land-fills; • Become the agent who SELLS houses, not just lists them; • Fill your pipeline by productively wasting your time; • Painlessly and confidently negotiate commissions; • List more houses by tossing out the listing presentation; • Trust your gut when choosing a prospecting strategy; …and of course… have more fun, make more money and enjoy the heck out of your real estate career!
Description
“The more fun you have selling real estate, the more real estate you will sell. “ Jennifer Allan-Hagedorn, GRI What is “fun” exactly? And how do you have some more of it? Having more fun at work isn’t about long lunches, casual Fridays or bring-your-dog-to-work day. It’s about being really, really good at what you do. And knowing it. It’s about being proud of how you promote yourself and your business. It’s about making a comfortable (or even exceptional) income without changing who you are or becoming someone you don’t recognize. It’s about getting up every morning, eager to get to work, because you know you’re the best thing that could ever happen to your clients. Now that’s fun. In this sequel to Sell with Soul, Jennifer Allan shows you how to: • Generate business and referrals from friends without making a nuisance of yourself; • Win at the Numbers Game without spending a fortune or filling up land-fills; • Become the agent who SELLS houses, not just lists them; • Fill your pipeline by productively wasting your time; • Painlessly and confidently negotiate commissions; • List more houses by tossing out the listing presentation; • Trust your gut when choosing a prospecting strategy; …and of course… have more fun, make more money and enjoy the heck out of your real estate career!
About the author
Jennifer Allan-Hagedorn was a top producing real estate broker in Denver, Colorado for twelve years before writing her first book, Sell with Soul in 2007. She believes that the secret of success for real estate agents is not in aggressive marketing techniques or hard-core sales pitches, but rather in being competent in one's craft. Competence begets Confidence. And in today's world of increasingly suspicious and ad-weary consumers, having an air of self-assurance and enthusiasm will be far more effective than any slick sales campaign. Jennifer is a regular columnist for several online newsletters and magazines, a member of the RE/MAX Hall of Fame, and one of the industry's most popular bloggers.
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