The Initial Public Offering (IPO) is one of the most complex financial transactions, as it involves knowledge in finance, national and international laws, marketing trends analysis, macro and microeconomies, financial public relations, and many other aspects of finance. "IPOLOGY" covers a new field of studying IPOs, created by world-renowned expert in high finance, Marc Rene Deschenaux. This one-of-a-kind book reveals invaluable information on the IPO, kills the myths, and provides real knowledge in every relevant discipline.

The IPO – Initial Public Offering is the most complex financial transaction as it involves knowledge in finance, in many national and international laws, in marketing trends analysis, in macro- and micro- economy, in financial public relations, in econometrics, in fundamental corporate analysis, in financial and securities markets analysis as well as in traditional, financial and analytical accounting. Too many people, including experts, talk about the IPO without any understanding of the other fields involved beside their own. Everyone pretends to know, what they really do not know, because it requires multiple different fields of knowledge and because the Initial Public Offering transaction is at the crossroad of these disciplines. This is why I decided to study a new field I called IPOLOGY selecting IPO relevant information from each discipline and to write a series of books about it, teaching real knowledge, killing the myths or fake information and providing real knowledge in all of the above mentioned fields and disciplines combined. This is the first book of the first edition of the second book of the IPOLOGY collection. All books are also available under audiobook format.

Marc René Deschenaux, is a Swiss jurist (non-bar lawyer) and a world renown expert in high finance, based in Geneva, Switzerland; New York City, New York; and Los Angeles, California. He is a PhD candidate in law and a Master of Economic Law and certified in Transnational Law from the University of Geneva. He is also certified in Leading with Finance from Harvard Business School. His expertise covers contract law, international corporate and governmental financings organization and bank syndication, international corporate and nonprofit laws, international intellectual property law, and securitization law. In his financing practice, Deschenaux is highly reputed worldwide as an international financier, known for his state-of-the-art structures which resulted in 179 successful IPOs and 243 private offerings in private equity and private debt. He is also internationally considered the world expert in initial public offerings and as a reference in securities law, financing law, and trading law. He was registered as a General Securities Representative – Series 7 and General Securities Principal – Series 24 by the North American Securities Dealers Association and a member of the National Investment Banking Association. Deschenaux also financed various types of operations from import/export transactions to real estate investment trusts and organized several governments loans, including the first national debt cancellation in the history of mankind.