The IPO - Initial Public Offering is the most complex financial transaction as it involves knowledge in finance, in many national and international laws, in marketing trends analysis, in macro- and micro- economy, in financial public relations, in econometrics, in fundamental corporate analysis, in financial and securities markets analysis as well as in accounting, whether traditional, financial or analytical.Too many people, including experts, talk about the IPO without any understanding of the other fields involved beside their own. Everyone pretends to know, what they really do not know, because it requires multiple different fields of knowledge and because the Initial Public Offering transaction is at the crossroad of these disciplines.This is why I decided to write a series of books about the IPO, teaching real knowledge, killing the myths or fake information and providing real knowledge in all of the above mentioned fields and disciplines combined.This is the first book of the series allowing the reader to apprehend the environment and the context in which the IPO occurs.

The IPO - Initial Public Offering - is one of the most complex financial transactions. Understanding the process is not easy, and far too many people, including experts, talk about the IPO without any understanding of other fields outside of their own. This informative guide was written to share real knowledge that debunks myths and fake information, as it provides real knowledge and perspectives from multiple fields and disciplines. Understanding the IPO requires knowledge in finance, in many national and international laws, in marketing trends analysis, in macro/micro economy, in financial public relations, in econometrics, in fundamental corporate analysis, in financial and securities markets analysis as well as in accounting, whether traditional, financial, or analytical. This book shares need-to-know information that is supported by an understand of all the fields and disciplines. It is the first book of the series that helps readers to apprehend the environment and the context in which the IPO occurs.

Marc René Deschenaux, is a Swiss jurist (non-bar lawyer) and a world renown expert in high finance, based in Geneva (Switzerland) – New York – Los Angeles (USA). His expertise covers contract law, international corporate and governmental financings organization and bank syndication, international corporate and nonprofit laws, international intellectual property law and securitization law. He is internationally considered as the world expert in Initial Public Offerings and as a reference in securities law, financing law and trading law. In his financing practice, he is highly reputed worldwide as an international financier, known for his state-of-the-art structures which resulted in 179 successful IPOs and 243 Private Offerings, around two-third mainly in Private Equity and one-third in Private Debt. He was registered as a General Securities Representative – Series 7 and General Securities Principal – Series 24 by the North American Securities Dealers Association and a member of the National Investment Banking Association. He also financed various types of operations, from import/export transactions to Real Estate Investment Trusts and organized several governments loans as well as the first national debt cancellation in the history of mankind. Marc Deschenaux is a PhD candidate in law and is a Master of Economic Law and Certified in Transnational Law from the University of Geneva and is certified as Leading with Finance from Harvard Business School.