Internal Branding

This book will feature World Class Internal Branding Strategies to Grow your brand, Nurture Employee Engagement, Build Loyalty and Impact your Bottom Line! Foster a culture of brand building where every employee not just understands their brand promise but believes in it and knows how to deliver on it consistently. The biggest mistake organizations make is to invest in external branding without focusing from within, leaving your employees unaligned, disorientated and disconnected from your brand. Until everyone from your CEO to your intern can accurately and consistently articulate your brand's promise, how do you expect your customers to? This book will present you steps on how to Grow your Brand from Within using our 6-Step Internal Brand Strategy Action Plan. You will learn how to impact your internal audience with the right strategies so that you can build a living, breathing force that will promote your brand better than any other marketing campaign.

Today Internal Branding has become one of the most important aspects of an organisation’s branding strategy and their quest for competitive differentiation. An organisation which is not aligned on the inside often fails to deliver their brand consistently to their external stakeholders. The biggest mistake organizations make is to invest in external branding without focusing from within, leaving your employees unaligned, disorientated and disconnected from your brand. Until everyone from your CEO to your intern can accurately and consistently articulate your brand's promise, how do you expect your customers to? The best brand growth strategies start from within! Foster a culture of brand building where every employee not just understands their brand promise but believes in it and knows how to deliver on it consistently. This book will present you steps on how to Grow your Brand from Within using our 6-Step Internal Brand Strategy Action Plan. You will learn how to impact your internal audience with the right strategies so that you can build a living, breathing force that will promote your brand better than any other marketing campaign. The book will also feature over 20 case studies from world class brands such as Southwest, Disney, Ritz-Carlton and Zappos. Get ready to build World Class Internal Branding Strategies to Grow your brand, Nurture Employee Engagement, Build Loyalty and Impact your Bottom Line.

Jerome Joseph Brand strategist, brand coach, and best selling author Jerome Joseph has developed cutting-edge thinking and practices on how organisations can achieve brand differentiation and long-term employee & customer loyalty through internal and external brand experience strategies. Jerome Joseph is the Head Brand Coach of Brand One (www.brandone.us), a corporate brand training agency which conducts customised training programs and seminars on a regular basis for organisations around the World focusing on Internal Branding, Brand Strategy and Branded Customer Experience. He is also Global Brand Engagement Director of The Brand Theatre (www. thebrandtheatre.net), a Global brand consultancy: consulting with brands across the region on brand research, brand strategy, internal branding and brand engagement. Over the last 20 years, he has built up a wealth of practical experience, working with numerous organisations in Asia Pacific, Middle East and North America to create unforgettable brand experiences.