Today Internal Branding has become one of the most important aspects
of an organisation’s branding strategy and their quest for competitive
differentiation. An organisation which is not aligned on the inside often
fails to deliver their brand consistently to their external stakeholders. The biggest mistake organizations make is to invest in external branding without focusing from within, leaving your employees unaligned, disorientated and disconnected from your brand. Until everyone from your CEO to your intern can accurately and consistently articulate your brand's promise, how do you expect your customers to?
The best brand growth strategies start from within!
Foster a culture of brand building where every employee not just
understands their brand promise but believes in it and knows how to
deliver on it consistently. This book will present you steps on how to Grow
your Brand from Within using our 6-Step Internal Brand Strategy Action
Plan. You will learn how to impact your internal audience with the right
strategies so that you can build a living, breathing force that will promote
your brand better than any other marketing campaign.
The book will also feature over 20 case studies from world class brands
such as Southwest, Disney, Ritz-Carlton and Zappos. Get ready to build World Class Internal Branding Strategies to Grow your brand, Nurture Employee Engagement, Build Loyalty and Impact your Bottom Line.