About the author
Brand strategist, brand coach, and best selling author Jerome Joseph has
developed cutting-edge thinking and practices on how organisations can achieve
brand differentiation and long-term employee & customer loyalty through internal
and external brand experience strategies.
Jerome Joseph is the Head Brand Coach of Brand One (www.brandone.us), a
corporate brand training agency which conducts customised training programs
and seminars on a regular basis for organisations around the World focusing on
Internal Branding, Brand Strategy and Branded Customer Experience.
He is also Global Brand Engagement Director of The Brand Theatre (www.
thebrandtheatre.net), a Global brand consultancy: consulting with brands
across the region on brand research, brand strategy, internal branding and
Over the last 20 years, he has built up a wealth of practical experience,
working with numerous organisations in Asia Pacific, Middle East and North
America to create unforgettable brand experiences.