The inspiration for this book comes from a single sentence:
WHALES DO NOT HAVE TOO MUCH TO DO
This is not because they are whales and we are human beings and all whales have to do is be a whale and/or swim and/or eat whilst we as humans have considerably more to do on any given day. It has nothing to do with that difference at all.
In the book I take a close look at language – pretty much the only thing we have – and examine how even the smallest changes to the way we communicate can have incredible effects on the very structure of our lives. I’ll show you how to Change Your World, One Word at a Time.