Cookies must be enabled to use this web application.

To allow this site to use cookies, use the steps that apply to your browser below. If your browser is not listed below, or if you have any questions regarding this site, please contact us.

Microsoft Internet Explorer
  • 1. Select "Internet Options" from the Tools menu.
  • 2. Click on the "Privacy" tab.
  • 3. Click the "Default" button.
  • 4. Click "OK" to save changes.
Chrome Chrome
  • 1. Click the "Spanner" icon in the top right of the browser.
  • 2. Click Options and change to the "Under the Hood" tab.
  • 3. Scroll down until you see "Cookie settings:".
  • 4. Set this to "Allow all cookies".
Firefox Firefox
  • 1. Go to the "Tools" menu and select "Options".
  • 2. Click the "Privacy" icon on the top of the window.
  • 3. Click on the "Cookies" tab.
  • 4. Check the box corresponding to "Allow sites to set Cookies.
  • 5. Click "OK" to save changes.
Opera Opera
  • 1. Click on the "Tools" menu and then click Preferences.
  • 2. Change to the Advanced tab, and to the cookie section.
  • 3. Select "Accept cookies only from the site I visit" or "Accept cookies".
  • 4. Ensure "Delete new cookies when exiting Opera" is not ticked.
  • 5. Click OK.
Netscape and Mozilla Suite Netscape and Mozilla Suite
  • 1. Select "Preferences" from the Edit menu.
  • 2. Click on the arrow next to "Privacy & Security".
  • 3. Under "Privacy & Security" select "Cookies".
  • 4. Select "Enable all cookies".
  • 5. Click "OK" to save changes.
Safari Safari
  • 1. Click on the "Cog" icon in Safari.
  • 2. Click Preferences.
  • 3. Change to the Security tab.
  • 4. Select "Only from sites I visit" or "Allow".
  • 5. Close the dialog using the cross.
Book Image Not Available Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Business Communication / Meetings & Presentations
  • Language:English
  • Pages:115
  • eBook ISBN:9781620956885

What's Your Hook?

How To Reel In Your Audience And Make Your Message Stick

by Kevin Carroll

Book Image Not Available Book Image Not Available
Overview
Inside this short and snappy book, you'll discover why companies such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and speakers. Carroll, a former advertising executive, shows you how to weave in stories, analogies, surprising statistics, props and a whole lot more in order to make your message much more interesting, more persuasive and more memorable. (Like the time his client handed out bags of M&M's to 1,000 audience members so they would remember the key phrase of the conference: "Mindshare to Marketshare".) So if you want to stand out from the crowd and really make your message stick, this book is for you.
Description
The ability to persuade is an essential stepping stone on the path to success. And common sense tells us that anyone who knows how to grab and keep the attention of an audience has the potential to be a powerful persuader. This book will provide you with a variety of creative ways to grab the attention of any audience, anywhere, anytime. What’s Your Hook? is not just for presenters and salespeople. It’s for anyone who wants to ensure that their message sticks with their audience. So whether you’re a manager running a meeting, an entrepreneur putting together a marketing brochure, a teacher in front of a class, a coach motivating a team, or a parent correcting a child, you’ll find ideas in here that you can use anywhere and anytime. I use the word “presentation” as a catchall term. Not only does it mean the typical stand in front of the room type of presentation, but it also can mean running a meeting, hosting a conference call, facilitating a workshop or having a one-on-one conversation as you would in a job interview. In this book, a “presentation” is anytime you’re in front of one or more people for the purpose of delivering a message that you want them to remember. And remember..."There are no boring topics. There are only boring speakers." - Kevin Carroll
About the author
After 17 years in the advertising business, Kevin Carroll quit his job and started his own consulting, speaking and training company. His client roster includes such blue chippers as GE, Microsoft, Heineken, BNY Mellon, and Pitney Bowes. Kevin works with companies around the world, helping businesspeople become first-rate speakers and presenters. He's written two other books: Make Your Point! and Think Outside Your Blocks.
Thanks for submitting a review!

Your review will need to be approved by the author before being posted.

See Inside
Front Cover

Loading book cover...

Book Image Not Available Book Image Not Available
Session Expiration WarningYour session is due to expire.

Your online session is due to expire shortly.
Would you like to extend your session and remain logged in?

Session Expired

Your session has expired.We're sorry, but your online session has expired.
Please log back into your account to continue.