About the author
The author worked as a campaigner for Greenpeace for 13 years. Since 1998 he has been working as an independent campaigning consultant and agency owner.
Among other things, he teaches a campaigning model, which he explains in his first book, "Business Campaigning" (in German only).
This model was used by the World Economic Forum to create the Open Forum concept, a political party used it to axchieve an increase of 23.5% more voters and pharmaceutical company sold a lifestyle product four times more than with conventional methods.