Description
This book is the first to examine the battle for public opinion that palm oil faced from the days of Phil Sokolof’s American Heart Association (AHA) in the late eighties and the curiously named Center for Science in the Public Interest (CSPI) right up to the present day Greenpeace, the World Wildlife Fund (WWF), the Friends of the Earth (FOE) and the Rainforest Action Network (RAN) and will analyze how the tables were turned on them.
What was uncovered in the process of battling the formidable forces arraigned against palm oil was, shocking even to us, to say the least, when we finally managed to peel away the mask and discover the true identities of the organizations which provided the funding and virtually helped orchestrate and plan these dubious campaigns against palm oil! What were the motivations and real reasons for millions of dollars to be committed to these campaigns? The answer will shock most readers for this powerful adversary hides behind a façade of respectability and sanctimony.
As this is an ongoing battle, identities and names such as individuals and organizations (including the author) behind the fight- back will be protected. The forces arraigned against palm oil have, collectively, more than a billion dollars in annual funds alone at their disposal and have never been known to be hesitant to throw the weight of their money behind legal attempts to restrain such expose︠.
The book will be divided into 3 parts: Part 1 covers the history of palm oil, examines the inherent qualities of this versatile oil and explores the reasons why it is targeted. Part 2 recounts the history behind the attacks against palm oil. Part 3 details the current fight to expose the surrogates used to discredit palm oil and reveals who provided the funding and why.
In general the book advocates for and will serve as a playbook for a political model of crisis management for corporations, organizations and individuals rather than the conventional PR approach which will be ineffective in the face of financially or highly motivated adversaries!
It is written in a no-holds-barred style and focuses on the methods used by these green groups against palm oil. This book can serve as an action plan and blueprint for organizations wishing to take on and expose individuals, groups or organizations who create environmental or other adverse issues to victimize industries for the sole purpose of raising funds or other ulterior reasons.
Finally, in this explosive expose︠, this book illustrates how the internet and social media acted as a great leveler and how together they helped democratize this fight by enabling and facilitating an under-resourced and underfunded outfit with a modest budget to fight against the networked might of environmental NGOs with billions of dollars of combined assets and massive