Building a successful business doesn’t have to be mysterious, intimidating, or hit and miss. There is a certain order to events in combat, and in business building. Sometimes these events don’t look right when you’re down on the battlefield. By examining the parts that make up each operating state you can locate where you are in the building process and take the appropriate actions consistent within that state. The operating states become your preset business structure showing you where you are in the process and the next action you should take
Combat Business will give you a plan for winning, a map to help you stay on course and the pathway to help you through this hostile environment. By following the combat operating stages, putting your systems in place, writing out each step of your operation, and taking the time to be introspective -- you can create a business strategy that is simple to build and easy to follow.
This book is intended to act as a road map showing you the way into the next operational stage of your business. If you find yourself slipping backwards into a lower operating state, you will know what to do and how to take appropriate action to get back on track.
What we found in the world of combat was ‘structure’ a property that was missing in my civilian world. The U.S. Army, Navy, Marine Corp, and Air Force all have the following in common: they all provide preset structures and procedures for everything—standard, detailed steps that prescribe how to perform specific tasks. It was that structure—that set the stage for the author to move to the “head of the class.” Within six months he was given a battlefield promotion to sergeant, a rank that normally takes years.