465 Easy Eating Tips

Almost 65% of Americans are overweight - which means close to 35% are not! What exactly do those who manage their weight do - that others do not? “465 Easy Eating Tips From People Who Eat Whatever They Want and Stay Thin for Life” reveals the most basic behaviors and insights of “The Thinking Thin.” These are NOT the lucky ones - the naturally thin! – but those who make “mental checks” at each eating opportunity, so they can enjoy all foods, without guilt or weight gain - for their lifetime! “The Thinking Thin never go on a diet, but never go off one either.” List of points and lively cartoons instruct readers on this simple ability that is within anyone’s reach! “Listen-in” on the decision-making process of those who never seem to struggle with weight - use daily in order to enjoy a "Lifetime of Thinness.” And why most readers ask, “Why didn’t someone tell us this before?”

Almost 65% of Americans are overweight - which means close to 35% are not! What exactly do those who manage their weight do - that others do not? “465 Easy Eating Tips From People Who Eat Whatever They Want and Stay Thin for Life” reveals the most basic behaviors and insights of “The Thinking Thin.” These are NOT the lucky ones - the naturally thin! – but those who make “mental checks” at each eating opportunity, so they can enjoy all foods, without guilt or weight gain - for their lifetime! “The Thinking Thin never go on a diet, but never go off one either.” List of points and lively cartoons instruct readers on this simple ability that is within anyone’s reach! “Listen-in” on the decision-making process of those who never seem to struggle with weight - use daily in order to enjoy a "Lifetime of Thinness.” And why most readers ask, “Why didn’t someone tell us this before?”

Louise Masano has spent over 20 years creating commercials for major advertising agencies in New York. Among them are campaigns for Diet Coke, Revlon Cosmetics, Hyatt Hotels, Brut Fragrances, Springmaid Sheets and Snuggle Fabric Softener, as well as for products to help alleviate wrinkles, congestion, and p.m.s. Six of those years were devoted to creating international commercials and print ads for one of the world’s most popular weight loss products. The production of these campaigns involved hundreds of interviews and focus groups with frustrated dieters. From that experience, along with her own distress of gaining weight from “mindless munching” and then subsequently losing that extra weight through “conscious consumption,” came insights into the ways people who benefit from a lifetime of thinness think and act differ, from those who constantly struggle with food deprivation or resort to diet gimmicks. In addition to illustrating her book, Louise is a professional portrait artist and enjoys designing and creating clothes. She lives and works in New York City.