Nancie McDonnell Ruder wrote Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science to satisfy her deep curiosity and offer senior marketers a fresh take on maximizing their potential. Featuring more than 50 in-depth interviews with some of the world’s best marketers, Nancie identifies and shares the “secret sauce” that fuels success in today’s complicated landscape. She offers insight, wisdom and concrete tools straight from the “Jacks” and “Jills” and her own 25-year career, which began at the Leo Burnett Company where she worked with Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. In 2002, Nancie founded Noetic Consultants, whose clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie also serves as an adjunct professor at Georgetown University, her undergraduate alma mater, and is the creator of the Noetic Art & Science Assessment™.
