Brett Attebery’s journey into full-time pro-life work began when he entered the Catholic Church in 2004. As he deepened his understanding about the Church’s teaching on the sanctity of life, Brett had to confront a tragic event from his distant past. When he was just a teenager, his girlfriend at the time became pregnant, and together Brett and his girlfriend chose to have their own child aborted.
Upon entering the Church, Brett firmly believed God had forgiven him for that terrible mistake, but it still weighed heavily on his conscience for many years, so in 2013, Brett decided to seek healing at a Rachel’s Vineyard retreat. During the retreat he experienced a powerful outpouring of God’s healing grace. In gratitude, Brett asked God to use him in some way to help young women and men not make the same mistake he had made so many years earlier.
God did not wait long to answer Brett’s prayer. Shortly after the Rachel’s Vineyard retreat, Brett left for-profit work entirely, devoting himself full time to saving lives from abortion. He founded Pro-Life Magazine and also launched Maria’s Choice, a crowdfunding website that raised money to benefit pregnant women who felt pressured to choose abortion because of lack of financial resources.
In 2015, Brett joined the executive team at Heroic Media as vice president of marketing, tasked with leading Heroic Media’s efforts to save babies’ lives from abortion by using targeted internet advertising. In 2020, Brett became president and CEO of Heroic Media, and in 2021, he joined Heroic Media’s board of directors. He also serves as the executive editor of Pro-Life Magazine, the chairman of the National Prayer Luncheon for Life, co-host of the National Prayer Luncheon for Life Pro-Life Impact Show (a weekly podcast), and is the founder of Americans for Shutting Down the Abortion Industry (ASDAI) – a new nonprofit that uses a mutual fund approach to enable pro-life philanthropists to invest exclusively in pro-life programs that show measurable impact at winning the war against the abortion industry.
With a background in economics and consumer product marketing, Brett strives to bring the language of business to his pro-life work. In his book, Your Pro-Life Bottom Line, Brett opens up a new way of thinking about pro-life through the lens of basic business principles: a deep understanding of an abortion-seeking pregnant woman as a “consumer”; the costs and benefits in her mind of aborting her child or choosing life; an understanding of the marketplace and available “product options”; and measuring success through metrics like market share.
Brett graduated with a BA double major in French and economics from Tulane University, and he earned an MBA with a concentration in marketing and operations from the Wharton School. He also earned an MA in international studies from the University of Pennsylvania in collaboration with the Japanese language program of the Wharton School’s prestigious Lauder Institute.
Brett was born and raised in Oklahoma City, Oklahoma, and now lives in McKinney, Texas. He enjoys tennis, golf, ballroom dancing, and hunting.
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