The How & Wow of Fundraising

A genuine handbook for any individual or nonprofit organization seeking fundraising success. Trager's 40 years of successful creative fundraising is neatly wrapped up in a step-by-step how-to program with real life and entertaining stories. In this book, you will learn how feasibility studies are critical to the success of fundraising campaign. This book dives into the importance of the cultivation of campaign leadership and donors, how to maintain momentum in a campaign, and how to create a Plan B when Plan A goes awry. Trager gives insider tips on why having the 100% buy-in from an organization's board of directors is important.

Mark Trager lives in Maryland with his artistic wife Meg, who is a writer and editor. They also parent an endearing 20-year-old rescue cat, Mithril. Mark earned his master's degree from the University of Bridgeport. Trager was a middle school teacher and an adjunct professor before being introduced to fundraising as a career. Trager believes helping worthy causes and being a fundraiser allows him the opportunity to do that. When not raising funds for nonprofit organizations across the U.S., Mark enjoys meandering antique shops and flea markets. He enjoys perusing antique toys, admiring classic cars, reading whodunits, and baking bread.