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Book details
  • Genre:COMPUTERS
  • SubGenre:Online Services / General
  • Language:English
  • Pages:124
  • eBook ISBN:9781483520728

YouTube Strategies 2014

Making And Marketing Online Video

by Paul Colligan

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Overview
When the original version of YouTube Strategies went to #1 at Amazon, and continued to sell impressive numbers (and) to great reviews, I knew this book had her part in the marketplace and dialog. To my past readers and supporters, I can't thank you enough. Why the update for 2014? We're seeing a rapid maturation at YouTube in areas that should be part of any YouTube Strategy - at any level. Some of these elements weren't in the first book. They are in this one. In my history of producing Internet training (I've been online since before there was the Web), I've prided myself on creating content that lasted. Last year I made 4 different videos in the studio that I had to delete before I could publish them because of the changes being made a YouTube. Live Video isn't the only "new" thing for YouTube. From a fully integrated Social Engine (across Google Plus and the other social networks) to Premium (paid) content options, YouTube's reach, and your potential impact with it, grows every day. YouTube keeps getting bigger and bigger - and her reach and impact continue to grow at an extremely impressive rate. At the time of writing, YouTube reports seeing 100 hours of video uploaded to their site every single minute. I'm sure by the time this book goes to press, the number will go up. Note: this doesn't include Live video on YouTube - another fast growing segment of what we're watching online. Getting impact from your videos at YouTube is a much math problem as it is anything else. We address some of those issues here.
Description
When the original version of YouTube Strategies went to #1 at Amazon, and continued to sell impressive numbers (and) to great reviews, I knew this book had her part in the marketplace and dialog. To my past readers and supporters, I can't thank you enough. Why the update for 2014? We're seeing a rapid maturation at YouTube in areas that should be part of any YouTube Strategy - at any level. Some of these elements weren't in the first book. They are in this one. In my history of producing Internet training (I've been online since before there was the Web), I've prided myself on creating content that lasted. Last year I made 4 different videos in the studio that I had to delete before I could publish them because of the changes being made a YouTube. Live Video isn't the only "new" thing for YouTube. From a fully integrated Social Engine (across Google Plus and the other social networks) to Premium (paid) content options, YouTube's reach, and your potential impact with it, grows every day. YouTube keeps getting bigger and bigger - and her reach and impact continue to grow at an extremely impressive rate. At the time of writing, YouTube reports seeing 100 hours of video uploaded to their site every single minute. I'm sure by the time this book goes to press, the number will go up. Note: this doesn't include Live video on YouTube - another fast growing segment of what we're watching online. Getting impact from your videos at YouTube is a much math problem as it is anything else. We address some of those issues here. So, with that, I (re)release this book updated for 2014. At it's core are the top 21 questions I get asked about YouTube (as well as a few that people should be asking). I am still asked these questions on a regular basis and I am still convinced that YouTube Strategies begin with a clear understanding of how YOU need to answer these questions in your own YouTube efforts. At the end of each answer is an even shorter summary and a few action items. Put them to good use - and TAKE ACTION.
About the author
Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no dramas. He does this with a lifestyle and business designed to answer the challenges and opportunities of this new economy. If you are looking for titles: Husband, Father, Podcasting Pioneer, YouTube Expert, Director of Content Marketing for InstantCustomer.com and CEO of Colligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel. Paul believes in building systems and products that work for the user – not vice versa. With that focus, he has played a key role in the launch of dozens of successful Web and Internet products that have seen tens of millions of visitors and dollars in revenue. In addition, he's helped dozens of authors launch their books to top ten at Amazon and has been the secret weapon behind millions of video views at YouTube. Previous projects have included work with Traffic Geyser, Rubicon International, Piranha Marketing, Microsoft, and Pearson Education. Topics of passion include (but are not limited to): new media content creation, video marketing, product development, lifestyle design, and community building. His take on the Internet can be seen/heard/read in Web Shows that include “Downloaded” (from the Discovery Digital Network) and books that include the number 1 best selling "YouTube Strategies 2014: Making And Marketing Online Video" and "Podcast Strategies: How To Podcast.” To date, Paul has 5 books that have reached #1 in the Marketing Category at Amazon (many of them in multiple countries) and has no intention of stopping the trend. He’s written for publications online and off as varied as the Huffington Post, The Net Effect and Social Media Examiner. Paul is a popular keynote speaker on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the world that include BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, Mac World, Social Media Marketing World, and Microsoft Tech-Ed. If you are interested in his latest projects and/or thoughts on the industry that has been so good to him, there is plenty more to do, read, watch, and ponder at www.PaulColligan.com.
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