The #1 key to increase sales is innovation, but you can't innovate if you don't ask the important questions that inspire change. This book is a guide to accelerate your sales and take more market share.
Sales planning is run by people who do not want to be challenged. Is it possible they have been missing something that has been in front of them the whole time? In this book, Van Syckle uses his experiences as a sales professional and entrepreneur to explain WHY everything you know about annual sales planning is wrong.